Phil Lempert's SupermarketGuru
 

Submit/Edit Product For Review

Phil has designed a great new tool to make it easier and more convenient to submit your products for a Phil Lempert's New Products Hits & Misses review. First, read all of the information below. Then click the link to submit your product and you'll be on your way to getting your product the exposure and recognition of a Phil Lempert's New Products Hits & Misses review!

 

Our Review Criteria

Scoring. Phil taste-tests and judges each product, awarding scores out of 100 divided into 8 categories:

  • Taste (30 points): The most important attribute of any food or beverage product
  • Value (20 points): Is it worth the suggested retail price?
  • Health (15 points): Based on the nutritional information listed on the package, how healthy is it, is it nutritionally balanced?
  • Ingredients (15 points): What are the ingredients, how natural are they?
  • Preparation* (5 points): When applicable, how accurate are the directions – is it easy to prepare?
  • Appearance (5 points): Is it appetizing and does it resemble its photo or description on the package?
  • Packaging (5 points): Is it appropriate for the product and does it have any benefits for added freshness, storage, etc?
  • Sustainability (5 Points): are the ingredients organic or local, is the packaging biodegradable or is it wasteful, is the company endeavoring to offset their carbon footprint, or give back to or support communities?

*Products that do not have any preparation will have the full value of these points included in their total score; and the ratings criteria and point value is subject to change based on the conditions affecting our food supply and the environment.

Authenticity. Product reviews are conducted by randomly selecting one flavor of a product and taking into consideration the information on the package, as it would appear in the retail environment - our job is to evaluate the product as a consumer would in a retail environment. Information contained in advertisements or on websites is not taken into account for evaluation or ratings.

Legitimacy. Neither SupermarketGuru.com, its employees, or affiliates, sell the products that Phil reviews; nor does SupermarketGuru.com, its employees, or affiliates, receive compensation in any form, from the various companies that manufacture the reviewed products.

If We Review Your Product

We receive a multitude of products each week, and at the present time select just 5 per week for review. If Phil decides to review your product we will advise you prior to publication. The Phil Lempert's New Products Hits & Misses reviews post every Wednesday on www.supermarketguru.com and also appear on about 25 other websites including Supermarket News, IGA, Food Institute, AWMA, Kentucky Grocers, National Grocers Association, You Tube, AOL, Google, Yahoo, etc.

You may use the unedited videocast (requires pre-approval) in your sales and promotional materials and you can also post a link from your website to tell the world! (For pre-approval and complete details you will receive an email from kathy@supermarketguru.com - there is no cost for this use or approval.)

We regret that due to the volume of products received, Phil cannot review all products submitted.

Email productreviews@supermarketguru.com with any Phil Lempert's New Products Hits & Misses questions, and whenever possible please be environmentally friendly when packaging your products.

Prerequisites for Review

What we need BEFORE you get started:

  1. Samples. For consumer packaged foods & beverages (grocery, dairy, frozen or fresh): 4 samples of one flavor in the retail packaging (for filming and tasting purposes), the suggested retail price, and nutritional info printed on the package. For fresh produce: 4 fresh samples of one variety (for filming and tasting purposes) and the suggested retail price per pound or per item. Please send your food and beverage products to:
    New Product Review
    SupermarketGuru.com
    3015 Main Street, Suite 320
    Santa Monica, CA 90405
  2. Availability. Products should be widely available in supermarkets (we usually recommend a minimum of availability in 4 states), but on occasion a product will be included for review if it is available on-line only, or in less than 4 states, in special circumstances.
  3. Timeliness. Products must be submitted within 12 months of introduction, however, the closer to its introduction date we receive the product, the more likely we are to include it for review.

Thank you for submitting your products for Phil to review in 2011. Please be aware that SupermarketGuru.com will be closed between Christmas and New Year’s Day (December 26, 2011 – January 1, 2012).

Please feel free to fill out the details online for any products you may wish to submit, but schedule them to be shipped after we are back in the office on January 2nd 2012.

Submit product for review now
 
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